{"title":"Getting Started with Search Engine Optimization (SEO)","id":37595,"link":"https:\/\/env.averta.net\/en\/step\/getting-started-with-search-engine-optimization-seo\/","parent":[35062],"content":"<p><strong>Search Engine Optimization (SEO)<\/strong> is?the process of improving your website visibility in search engines like Google results. There are a few things you can do to boost?your website&#8217;s ranking, such as providing alt text for images, using keywords wisely and using keywords in the title tag, social sharing and etc. Phlox is really a SEO friendly theme, and its responsive design makes it mobile-friendly and improves your website&#8217;s usability and SEO. Phlox allows you to either install a plugin or simply switch on its?<strong>Built in SEO<\/strong>.<\/p>\n<h3>WordPress SEO by Yoast<\/h3>\n<p>Also, we recommend you to use <strong><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO Plugin<\/a><\/strong>. This plugin helps you write more content for search engines and optimize your WordPress site for them. You can also read <strong><a href=\"https:\/\/yoast.com\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">this article<\/a><\/strong>?to get more information about improving your website&#8217;s SEO.<\/p>\n<p>If you want to install the WordPress SEO by Yoast plugin, you have to disable Phlox Built in SEO by following below steps:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-37680 alignright\" src=\"http:\/\/env.averta.net\/en\/wp-content\/uploads\/tracking-and-seo.jpg\" alt=\"\" width=\"295\" height=\"280\" \/><\/p>\n<ol>\n<li>Go to your <strong>WordPress Admin Panel<\/strong><\/li>\n<li>Select the?<b>Appearance<\/b> on the <b>Dashboard<\/b><\/li>\n<li>Click the <strong>Customize<\/strong><\/li>\n<li>Navigate to?<strong>General &gt; Tracking and SEO<\/strong><\/li>\n<li>Switch off the option?if you are using?<strong>Yoast SEO Plugin<\/strong><\/li>\n<\/ol>\n","type":"solution"}